Wendy Farina

Managing Director, Head of Quantitative Survey Group



Wendy Farina is a Managing Director, Head of the Quantitative Survey Group at ROTH. She joined MKM Partners in 2008 before Roth Capital Partners acquired the firm in 2023. Before joining MKM Partners, she spent over 20 years as a business strategist in the management consulting industry, focusing mainly on consumer and technology businesses. She shifted to Wall Street in 2006 when she joined Vardon Capital Management, LLC, an NYC-based investment management firm focused on the public markets. While at Vardon, she built a primary research platform and a proprietary process that she continues to leverage at MKM Partners, facilitating high-quality, actionable research at a high cost and speed advantage for our clients. Before Vardon, she was a Principal with Kurt Salmon Associates.

Ms. Farina has been quoted by various news and trade publications, including The Wall Street Journal, Business Week, Women's Wear Daily, Shop Magazine, and The Washington Times. She has also appeared on various media outlets, including CNN, NBC, and Bloomberg Radio. In addition, she has been involved in multiple non-profit organizations, including serving as President for Beta Gamma Sigma Alumni in NYC, a non-profit academic organization that fosters community among business professionals.

Ms. Farina received her B.S. with concentrations in Merchandising and Marketing and then earned her M.B.A. with honors at City University of New York/Baruch College. Additionally, she earned a Post-Masters degree in Accounting from The Leonard N. Stern School of Business at New York University.


Joined Roth

February 2023


B.S. from University of Arizona; M.B.A. from New York University/Baruch College; Post-Master from Leonard N. Stern of Business at New York University


Vardon Capital Management LLC; Kurt Salmon Associates; PricewaterhouseCoopers