Roth Capital Partners, LLC

ROTH 5th Annual Ad-Tech Summit 2026 (Jun. 8-15)

Webinar Series with Corporate Execs & Advertising Industry Experts.

AdTech's Turning Point: AI, Agents, and the Fight for the Open Internet

In a series of rapid-fire 40-minute fireside chats with executives from publicly listed AdTech companies, we will unpack the most important shifts shaping the Open Internet, with a particular focus on how AI, including the rise of agentic AI, is redefining online advertising and operational workflows across the ecosystem.

Discussion Topics:

  • Privacy rules and signal loss, and how a tightening policy environment is reshaping targeting, measurement, and ROI frameworks
  • AI in advertising, including where generative AI is already driving measurable lift across creative, targeting, and optimization, versus where expectations remain ahead of reality
  • Agentic AI and workflow transformation, including how autonomous systems are beginning to manage campaign setup, budget allocation, bidding strategies, and cross-channel optimization, fundamentally changing how marketing teams operate
  • Apple and Google platform shifts in mobile AdTech, including the real-world impact of ATT, Privacy Sandbox, and the evolving role of cookies and independent IDs
  • Next-wave growth channels, with continued budget share gains in Retail Media and Connected TV, and how AI-driven automation is accelerating performance in these channels
  • Big Tech antitrust and monopoly lawsuits, including executive perspectives on potential outcomes and how to position structural changes into 2026.

Whether you are long the sector or actively evaluating the risks, you will walk away with fresh data points, candid executive insights, and a clearer view of how AI and automation are reshaping the future of digital advertising.

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Summit Schedule, Participants, and Company Overviews

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Speaker: Tim Vanderhook, CEO, Viant 

Viant Technology, Inc. (NASDAQ:DSP) is an advertising technology company, which develops and manages an enterprise software platform. The firm also offers Adelphic, an omnichannel demand-side platform which enables marketers to execute programmatic advertising campaigns. Its solutions include ViantAI, Demand Side Platform, Connected TV Advertising, Omnichannel marketing, and Data Platform. The company was founded by Timothy C. Vanderhook, Christopher John Vanderhook, and Russell T. Vanderhook in 1999 and is headquartered in Irvine, CA. (Source: FactSet 5/1/2026)
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Speaker: Melanie Dambre, SVP Investor Relations, Criteo

Criteo SA (NASDAQ: CRTO) is a global technology company, which specializes in digital performance marketing. The firm enables e-commerce companies to leverage large volumes of granular data to engage and convert their customers. It operates through the following segments: Marketing Solutions, Retail Media, and Iponweb. The Marketing Solutions segment is involved in helping advertisers achieve their customer acquisition and retention goals. The Retail Media segment assists retailers in generating high-margin advertising revenues from brands and agencies looking to address multiple marketing goals. The iponweb segment specializes in building real-time advertising technology and trading infrastructure, delivering advanced media buying, selling, and packaging capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. The company was founded by Jean-Baptiste Rudelle, Franck Le Ouay, Pascal Gauthier, Laurent Quatrefages and Romain Niccoli on November 3, 2005 and is headquartered in Paris, France. (Source: FactSet 5/1/2026)
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Speaker: Matt Prohaska (ex-Omnicom), Tom Triscari (ex-Criteo)

Matt Prohaska, CEO and Principal, Prohaska Consulting, is a 31-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head of award-winning Prohaska Consulting, Matt, with a fulltime, parttime, and freelance team of 100 in 15 cities across the globe, works with CEOs, CROs, COOs, CFOs, and CTOs to drive revenue and/or reduce costs on a strategic and/or tactical level by improving sales, marketing, operations, product, and/or tech. In nine+ years, more than 600 clients – including top organizations such as NBCUniversal, The Trade Desk, Walmart, United Airlines, IPG, and the IAB – have chosen Prohaska Consulting for a variety of services, including strategic guidance, project leadership, training, and/or operating street teams. The team has trained more buyers and sellers of programmatic advertising globally than any other independent organization. (Source: Company website; 05/27/2026)

Tom Triscari is a longtime AdTech executive, strategist, and industry commentator focused on programmatic advertising, digital media economics, and advertising market structure. He is the founder of Lemonade Projects, an advisory firm focused on programmatic innovation and transparency, and publishes the widely followed Quo Vadis newsletter covering advertising technology, media, and industry economics. Tom previously held leadership roles at companies including Yahoo’s Right Media exchange, pre-IPO Criteo, and Yieldr, where he worked across supply-side infrastructure, data science, and in-housing strategies. He is also co-founder of the Advertising Economic Forum, bringing together investors, agencies, publishers, and technology leaders to discuss the evolving economics of digital advertising and media. (Source: Company website; 05/27/2026)

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Speaker: Steve Pantelick, CFO, Pubmatic

PubMatic, Inc. (NASDAQ: PUBM) engages in the provision of specialized cloud infrastructure platform for advertising transactions. Its technology and infrastructure caters both Internet content creators and advertisers. It operates through the following geographical segments: United States, EMEA, APAC, and Rest of the World. The company was founded by Anand Das, Rajeev Kumar Goel, Amar Goel, and Mukul Kumar in 2006 and is headquartered in Redwood City, CA. (Source: FactSet 5/15/2026)
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Speaker: Mark Douglas, President and CEO, MNTN

MNTN, Inc. (NYSE: MNTN) engages in bringing performance marketing to television, ushering in a new generation of advertisers to Connected TV (CTV). The software company’s self-serve advertising platform and AI-driven precision targeting enable brands of all sizes to achieve measurable results. The company was founded by Mark Douglas in 2009 and is headquartered in Austin, TX. (Source: FactSet 5/1/2026)
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Speaker: Bill Stone, CEO, Digital Turbine

Digital Turbine, Inc. (NASDAQ: APPS) is a mobile growth platform that offers solutions for advertisers, publishers, carriers, and device original equipment manufacturers (OEMs). The firm operates through the On Device Solutions (ODS) and App Growth Platform (AGP) segments. The ODS segment generates revenue from the delivery of mobile application media or content to end users with solutions for all participants in the mobile application ecosystem that want to connect with end users and consumers who hold the device. This includes mobile carriers and device OEMs that participate in the app economy, app publishers and developers, and brands and advertising agencies. The AGP segment provides platforms that allow mobile app publishers and developers to monetize their monthly active users via display, native, and video advertising. The company was founded on November 6, 1998 and is headquartered in Austin, TX. (Source: FactSet 5/1/2026)
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Speaker: Nick Kormulek, SVP Investor Relations, Head of Real Estate, Magnite

Magnite, Inc. provides a technology solution to automate the purchase and sale of digital advertising inventory for buyers and sellers. It features applications and services for digital advertising sellers including websites, mobile applications, and other digital media properties. The company was founded by Frank Addante, Duc Chau, Craig Roah, Julie Mattern and Brian D. Baumgart on April 20, 2007 and is headquartered in New York, NY. (Source: FactSet 5/1/2026)

Company descriptions from Factset
(Source: Factset, May 01, 2026)

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