CLICK HERE TO REGISTER
Speakers: Tom Triscari, Founder, Lemonade Projects; Alan Chapell, President, Chapell & Associates; Matt Prohaska, CEO and Principal, Prohaska Consulting
Tom Triscari is an industry leader in programmatic advertising and the founder of Lemonade Projects, a programmatic advisory firm. Mr. Triscari previously played pivotal roles as a consultant to Comcast and Time Warner, director at Yahoo, director at pre-IPO Criteo, as CEO of Yieldr, and managing partner at Labmatic. Mr. Triscari now holds numerous board positions in both private and public companies within global advertising, digital media, and media governance. (Source: https://www.adtecheconforum.com/speaker/tomtriscari/, assessed 5/21/2025)
Alan Chapell is the founder of Chapell & Associates, where he acts as outside counsel and chief privacy officer to digital media companies, providing deep insights into privacy strategies. Mr. Chapell has been an advisor to over two hundred companies, including guiding more than twenty AdTech and MarTech companies to exits and as a risk-mitigating resource to VC and equity firms. Mr. Chapell was an industry expert in our 3rd Annual Ad-Tech Summit, where he predicted Google’s inability to get rid of Cookies. Further insights into digital media and privacy can be found on his monthly research report, The Chapell Report. (Source: https://thisischapell.com/chapellassociates/, assessed 5/21/2025)
Matt Prohaska is a 31-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head of award-winning Prohaska Consulting, Matt, with a full-time, part-time, and freelance team of 100 in 15 cities across the globe, works with CEOs, CROs, COOs, CFOs, and CTOs to drive revenue and/or reduce costs on a strategic and/or tactical level by improving sales, marketing, operations, product, and/or tech. In nine+ years, more than 600 clients – including top organizations such as NBCUniversal, The Trade Desk, Walmart, United Airlines, IPG, and the IAB – have chosen Prohaska Consulting for a variety of services, including strategic guidance, project leadership, training, and/or operating street teams. Matt has contributed to the growth of online advertising since its commercial inception in the early 1990s, first by creating the online media practice at BBDO (now part of Omnicom) in 1994 and later opening CNET’s New York sales office in 1996. In 2013, prior to launching Prohaska Consulting, Matt was Programmatic Advertising Director for The New York Times, leading more programmatic direct sales than any publisher in the world during his tenure.
(Source: Prohaska Consulting, 5/21/25)