ROTH 4th Annual Ad-Tech Summit 2025 (Jun. 2-9)

Webinar Series with Corporate Execs & Advertising Industry Experts.

Navigating the Next Wave of Ad-Tech

In a series of rapid-fire 30-minute fireside chats with execs from publicly listed ad-tech companies and industry expects, we will learn more about emerging themes in the “open internet.”

  • Privacy rules and signal loss – how the tightening policy landscape is changing targeting, measurement, and ROI;
  • Generative AI in practice – where advertisers and platforms are already seeing lift, and where the hype still outweighs the results;
  • Apple & Google platform moves on Mobile Ad-Tech – the real world impact of ATT, Privacy Sandbox, and status of Cookies & independent IDs;
  • Next wave growth channels – why Retail Media and Connected TV continue to win budget share and how to capture the upside;
  • Big Tech Monopoly lawsuits – exec thoughts on what happens next and how to prepare for changes in 2026.

Whether you’re “long” the sector or just mapping the risks, you’ll walk away with fresh data points, candid executive perspectives, and a clearer view of where digital advertising is heading next.

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Summit Schedule, Participants, and Company Overviews

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Speaker: Tejal Engman, SVP, Investor Relations, DoubleVerify

DoubleVerify Holdings, Inc. engages in the development of software platforms for digital media measurement, data, and analytics. Its software, Pinnacle, is integrated across the entire digital advertising ecosystem including programmatic platforms, social media channels, and digital publishers. The company was founded on August 16, 2017 and is headquartered in New York, NY

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Speaker: Nick Kormulek, SVP Investor Relations, Head of Real Estate, Magnite

Magnite, Inc.provides a technology solution to automate the purchase and sale of digital advertising inventory for buyers and sellers. It features applications and services for digital advertising sellers including websites, mobile applications, and other digital media properties. The company was founded by Frank Addante, Duc Chau, Craig Roah, Julie Mattern and Brian D. Baumgart on April 20, 2007 and is headquartered in New York, NY.

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Speakers: Ari Paparo, Founder & CEO, Marketecture Media, and author of upcoming book, “Yield: How Google Bought, Built, and Bullied its way to Advertising Dominance:

Ari Paparo is the founder and CEO of Marketecture Media, a platform for evaluating technology vendors through CEO interviews. Mr. Paparo was formerly the CEO and co-founder of Beeswax (acquired by Comcast in 2020), EVP Product Management for Bazaarvoice (acquired by Marlin Equity Partners in 2017), as well as product roles at Xandr and Google. Mr. Paparo’s accomplishments as a serial entrepreneur include authoring the VAST standard for online advertising, which is currently used in billions of daily transactions.(Source: https://www.linkedin.com/in/aripaparo/; assessed 5/8/2025)

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Speakers:
Adam Singolda, CEO, Taboola; Stephen Walker, CFO, Taboola

Taboola.com Ltd. is a technology company that powers recommendations across the Open Web. It partners with websites, devices, and mobile apps, collectively referred to as digital properties, to recommend editorial content and advertisements on the Open Web, outside of the closed ecosystems of the “walled gardens” such as Facebook, Google, and Amazon. The firm also provides monetization opportunities to digital properties by surfacing paid recommendations by advertisers. The company was founded by Adam Singolda in 2007 and is headquartered in New York, NY.

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Speaker:
Rajeev Goel, Co-founder and CEO, PubMatic

PubMatic, Inc.
engages in the provision of specialized cloud infrastructure platform for advertising transactions. Its technology and infrastructure caters both Internet content creators and advertisers. It operates through the following geographical segments: United States, EMEA, APAC, and Rest of the World. The company was founded by Anand Das, Rajeev Kumar Goel, Amar Goel, and Mukul Kumar in 2006 and is headquartered in Redwood City, CA.

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Speakers: Tom Triscari, Founder, Lemonade Projects; Alan Chapell, President, Chapell & Associates; Matt Prohaska, CEO and Principal, Prohaska Consulting

Tom Triscari is an industry leader in programmatic advertising and the founder of Lemonade Projects, a programmatic advisory firm. Mr. Triscari previously played pivotal roles as a consultant to Comcast and Time Warner, director at Yahoo, director at pre-IPO Criteo, as CEO of Yieldr, and managing partner at Labmatic. Mr. Triscari now holds numerous board positions in both private and public companies within global advertising, digital media, and media governance. (Source: https://www.adtecheconforum.com/speaker/tomtriscari/, assessed 5/21/2025)

Alan Chapell is the founder of Chapell & Associates, where he acts as outside counsel and chief privacy officer to digital media companies, providing deep insights into privacy strategies. Mr. Chapell has been an advisor to over two hundred companies, including guiding more than twenty AdTech and MarTech companies to exits and as a risk-mitigating resource to VC and equity firms. Mr. Chapell was an industry expert in our 3rd Annual Ad-Tech Summit, where he predicted Google’s inability to get rid of Cookies. Further insights into digital media and privacy can be found on his monthly research report, The Chapell Report. (Source: https://thisischapell.com/chapellassociates/, assessed 5/21/2025)

Matt Prohaska is a 31-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head of award-winning Prohaska Consulting, Matt, with a full-time, part-time, and freelance team of 100 in 15 cities across the globe, works with CEOs, CROs, COOs, CFOs, and CTOs to drive revenue and/or reduce costs on a strategic and/or tactical level by improving sales, marketing, operations, product, and/or tech. In nine+ years, more than 600 clients – including top organizations such as NBCUniversal, The Trade Desk, Walmart, United Airlines, IPG, and the IAB – have chosen Prohaska Consulting for a variety of services, including strategic guidance, project leadership, training, and/or operating street teams. Matt has contributed to the growth of online advertising since its commercial inception in the early 1990s, first by creating the online media practice at BBDO (now part of Omnicom) in 1994 and later opening CNET’s New York sales office in 1996. In 2013, prior to launching Prohaska Consulting, Matt was Programmatic Advertising Director for The New York Times, leading more programmatic direct sales than any publisher in the world during his tenure.
(Source: Prohaska Consulting, 5/21/25)

Company descriptions from Factset
(Source: Factset, May 08, 2025)

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