Webinar Series with Corporate Execs & Advertising Industry Experts.
Are You Craving For Cookies?
- First-party data, Privacy, and Data Regulation: How is your company navigating the evolving global data privacy regulations, such as GDPR and CCPA? What steps are you taking to ensure compliance while still maximizing ad effectiveness?
- Impact of AI: How is artificial intelligence reshaping your advertising solutions? What AI tools or methods are you currently exploring or have found most valuable?
- Measurement and Attribution: With cookies becoming obsolete, what new methods or technologies are you adopting for campaign measurement and attribution?
- Customer Experience: How are you using technology to enhance customer experience and engagement without infringing on privacy?
- Thoughts on emerging trends: How is your company adapting to trends such as Retail Media Networks & Connected TV?
- Future Trends Challenges & Opportunities: What do you believe are the emerging trends in ad-tech that companies should prepare for in the next five years? What are the biggest challenges and opportunities your company faces in today's advertising technology landscape?
In a series of rapid-fire 45-minute fireside chats with execs from publicly listed ad-tech companies and industry experts, we will learn more about emerging themes in the “open internet” and address online advertising debates that affect all companies, big and small. We will focus on the impact of a growing focus on consumer privacy, impact of generative-AI on both advertisers and platforms, ecosystem changes brought about by Google Chrome cookies going away, and growth areas such as Retail Media and Connected TV.
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