ROTH Capital Partners Advises SPY on its
Merger with Bollé Brands


For more information please contact:
Investment Banking
Paul Zaffaroni
Managing Director &
Head of Consumer
Investment Banking
(949) 720-7174
Gerald L. Mars
Managing Director
(949) 720-7196

Jacob Frank
(949) 720-7135

Ford Hanour
(949) 720-7141

John Simhachalam
(949) 720-7101

Transaction Information
SPY Inc. (“SPY”), an independent Southern California based optical products company, has merged with Bollé Brands Inc. (“Bollé”), an eyewear portfolio company of Alvarez & Marsal Capital Partners Europe (“AMCE”).  The Bollé and AMCE teams believe SPY presents a compelling opportunity to merge with an iconic US brand, which is highly complementary to Bollé’s portfolio in terms of brand proposition, channel mix and geographic presence.

ROTH Capital Partners served as exclusive financial advisor to SPY.

Disclosure Law Group (“DLG”) served as SPY’s corporate and securities counsel. Potomac Law Group served as special counsel to DLG on M&A matters.

Terms of the transaction were not disclosed.

About SPY
Established in 1994, SPY is an independent Southern California-based eyewear company that delivers the best lens experience in styles that fit your life. We take a playful approach to everything we create, which means we’ve got frames to match every mood or moment, wherever your day takes you—from sunglasses and goggles to prescription styles. Our HD+ lens is the only technology on the market that combines the superior clarity of digitally mastered high definition lenses with the therapeutic and visual performance benefits of our patented Happy Lens. For more information, please visit and (Source: Company Press Release | 9/9/19)

About Bollé Brands
Bollé delivers the highest quality sunglasses and goggles for performance and protection. At Bollé we are constantly refining our trademark combination of fit, fashion, and comfort, resulting in some of the freshest and most technologically advanced eyewear in the industry. For more information, please visit and (Source: Company Press Release | 9/9/19)

About ROTH Capital Partners
ROTH Capital Partners, LLC (ROTH), is a relationship-driven investment bank focused on serving emerging growth companies and their investors. As a full-service investment bank, ROTH provides capital raising, M&A advisory, analytical research, trading, market-making services and corporate access. Headquartered in Newport Beach, CA, ROTH is privately-held and employee owned, and maintains offices throughout the U.S. For more information on ROTH, please visit

Date of Announcement: 9/16/19

The material, information and  facts discussed in this announcement other than the information regarding ROTH Capital Partners, LLC ("ROTH") and its affiliates, are from sources believed to be reliable, but are in no way guaranteed to be complete or accurate. This announcement should not be used as a complete analysis of any companies, securities or topics discussed herein. Additional information is available upon request. This is not, however, an offer or solicitation of the securities discussed. Any opinions or estimates in this announcement are subject to change without notice. An investment in any security based on this announcement may involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Additionally, such investments may involve a high degree of risk and may not be suitable for all investors. No part of this announcement may be reproduced in any form without the express written permission of ROTH. Copyright 2019.